Browsing All posts tagged under »beef«

Better Beef? A Retro Perspective on Market Differentiation

January 8, 2014


I noticed this certificate posted on the wall of an Ottawa diner we visited last weekend, and I couldn’t resist capturing the image. Issued in 1994, the faded print assures consumers that the restaurant uses Alberta Beef: “A Sign of Superior Quality” and it’s signed by representatives of the Alberta goverment, the Alberta Cattle Commission, […]