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Separating the Grain from the Chaff in Agriculture & Food
Browsing All posts tagged under »marketing«
“Big Organic”: Threat or Opportunity?
I’m proud of the growth in the organic sector. According to the Organic Trade Association, organic sales in the United States have increased from $3.6 billion in 1997 to over $39 billion in 2014. This double-digit rate of growth holds true for Canada, too, which is now the fourth-largest organic market in the world. This […]
Academics Review: Selling the Fear of Organic Marketing
June 6, 2014
It’s been a little over four years since I joined Twitter and a year since I started blogging. What I originally considered a way to share information about my farm has evolved into something that feeds my passion for informed discussion and logical debate. The farmers, scientists and bloggers I’ve encountered have radically altered the […]
Walmart and Organic Food: Help or Hype?
April 10, 2014
According to a news release published yesterday and widely parroted around the web, Walmart is poised to take its “lowest price is the law” approach to some of its organic offerings, promising to make organic food “affordable” to all. According to their own research, 91% of its shoppers would buy organic food if the price […]
Better Beef? A Retro Perspective on Market Differentiation
January 8, 2014
I noticed this certificate posted on the wall of an Ottawa diner we visited last weekend, and I couldn’t resist capturing the image. Issued in 1994, the faded print assures consumers that the restaurant uses Alberta Beef: “A Sign of Superior Quality” and it’s signed by representatives of the Alberta goverment, the Alberta Cattle Commission, […]
The Blog of Rob Wallbridge
Occasional posts on food, farming, and related topics from an organic farm in Western Quebec, Canada.
The Fanning Mill 
February 10, 2016
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