Browsing All posts tagged under »marketing«

“Big Organic”: Threat or Opportunity?

February 10, 2016

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I’m proud of the growth in the organic sector. According to the Organic Trade Association, organic sales in the United States have increased from $3.6 billion in  1997 to over $39 billion in 2014. This double-digit rate of growth holds true for Canada, too, which is now the fourth-largest organic market in the world. This […]

What Story Does “License to Farm” Tell?

January 29, 2016

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Social license needs to be earned, not demanded or expected...Our diverse agricultural community has the capacity, the opportunity, and the responsibility to meet a diversity of consumer demands.

Academics Review: Selling the Fear of Organic Marketing

June 6, 2014

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Note: This piece originally appeared on the “Genetic Literacy Project” site here. It’s been a little over four years since I joined Twitter and a year since I started blogging. What I originally considered a way to share information about my farm has evolved into something that feeds my passion for informed discussion and logical […]

Walmart and Organic Food: Help or Hype?

April 10, 2014

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According to a news release published yesterday and widely parroted around the web, Walmart is poised to take its “lowest price is the law” approach to some of its organic offerings, promising to make organic food “affordable” to all. According to their own research, 91% of its shoppers would buy organic food if the price […]

Better Beef? A Retro Perspective on Market Differentiation

January 8, 2014

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I noticed this certificate posted on the wall of an Ottawa diner we visited last weekend, and I couldn’t resist capturing the image. Issued in 1994, the faded print assures consumers that the restaurant uses Alberta Beef: “A Sign of Superior Quality” and it’s signed by representatives of the Alberta goverment, the Alberta Cattle Commission, […]